Posts by Joe DiNucci
The Barcode’s Journey: How Technology and Innovation Shaped Its Development
2023 marks the 50th anniversary of a technology that is used 10 to 20 billion times a day. One that we hardly ever think of or even notice. Nearly as ubiquitous as electric lights or air conditioning, this quiet, unobtrusive invention is so common that for most of us it simply disappears into the background.…
Read MoreMother, Mechanic, or Missionary? Create a World Class Brand with the Right DNA
Andrea (Andy) Cunningham graduated Northwestern and start her career as a writer covering the trucking industry. Proof that it’s good to figure out early where you don’t belong, Andy quickly transitioned from writing about the trucking industry to helping launch products like Asteroids for Atari and Equal and Nutrasweet for G.D. Searle. Soon after arriving in…
Read MoreThinking About Taking Your Business Public? Read This Book First
Steve Cakebread’s The IPO Playbook lays out the what, when and how companies go public. Taking your business public is not for the faint of heart. It takes time and resources and it’s not something you can go at alone. Whether you’re in the first rounds of funding or just thinking about going through the…
Read MoreOur Must Read Books from Silicon Valley Press and Why We Love Each One
As the year winds down we like to take a moment to look back at the incredible writing that has come through our hands in recent years as publishers of Silicon Valley Press. If you aren’t already familiar with us, Silicon Valley Press is in the business of enabling leaders and thinkers to create the…
Read MoreWhy Work With Silicon Valley Press
Silicon Valley Press is a 21st century creation that couldn’t have existed 25 years ago. Thanks to technological advances and a steep learning curve, SVP is able to create, launch and promote that book you’ve been thinking about. And if our other clients’ comments are typical, you will not only enjoy the process, but you’ll…
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