a partnership at the center of a virtual team

There is no team more fun, more innovative, and more flexible to work with than Joe and Atiya. Atiya brings an infectious energy to every project — and Joe, with his unmatched experience, is of course, a Silicon Valley legend. It’s a powerful combination that I’ve found is up for any challenge and any new idea. And they know how to execute — a rare talent in this town. Whenever I get a new idea for a project, I go to SVP first.

- Michael Malone, Silicon Valley journalist


Atiya Dwyer

Founder & Partner

My intention is to be a lifelong learner, “Science Today” is my home page. Language and its precise and appropriate use is a particular interest, and the use of it in thought leadership is one of the reasons I started SVP with Joe. Trained and certified as an Integral Coach, I find the process of helping executives and professionals reconnect to why they chose the business they are in to be very fulfilling.

​I have worked in fitness and health, training individuals to reach their optimum well-being. I studied psychology and pre-law at Mills College and I am a graduate of New Ventures West Coaching School in San Francisco (where I met my esteemed business partner). I am formerly a member of and coach for HCN, Human Capital Network.

Our clients and prospects have commented that I am an extraordinary listener; I try to be. I especially enjoy communicating with writers, creatives and executives at all levels. I strive to be a critical thinker, and curiosity comes naturally. Away from our work I am devoted to my other 1/2, a growing teenager and my horses.


Joe DiNucci

Founder & Partner

I’m a 38+ year sales and marketing veteran of Silicon Valley, and 46+ years in high technology. I have closed 160 quarters, and know what that’s all about. That business experience plus a rigorous coaching education is the basis of my professional coaching practice “Surviving Success”. In 2010, I accepted Atiya’s invitation to become a partner in SVP, bringing my network and passion for connection to help smart people who have things to say to find the proper voice and platforms to be heard.

I have been part of Mike Malone’s “Silicon Valley Comes to Oxford” since 2006. In October 2007 I helped launch Coulomb Technologies Inc., now called ChargePoint, which built a network of smart public charging stations for electric vehicles. I’ve been an advisor to MOTUS Ventures since 2012. I hold a BSME from Carnegie Mellon University, an MBA from Duquesne University, and a coaching certification from New Ventures West. I have taught at San Jose State, MIT, Loyola Marymount, Santa Clara, Stanford and Oxford Universities, and at the Meltwater Entrepreneurial School of Technology in Ghana. 

Besides SVP and coaching, my life includes Linda, my wife of nearly 55 years, sons David and Michael, grandkids Jack and Kate, the 49ers and the Warriors, The Liars Club, for monthly hits of Texas Hold 'Em.


Lauren Cuthbert


I aim to create engaging copy that delivers messages clearly and concisely. An alumna of the Columbia University Graduate School of Journalism, I have helped clients express themselves across a variety of mediums for more than 20 years, including a ghostwriting career that recently saw a book published by McGraw-Hill.

Articles under my own name have appeared worldwide, including in the South China Morning Post (Hong Kong); the San Francisco Chronicle; the Atlanta Journal-Constitution; and A Magazine (Beirut). My travel stories have been anthologized in A Woman's Asia (Travelers’ Tales) and Wild Writing Women: Stories of World Travel (The Globe Pequot Press). Ghostwritten books, articles and blog posts have focused on disruptive innovation, marketing and communications, environmental sustainability, science and medicine, and women's health and welfare.

When it comes to ghostwriting, writing chops aren’t enough. Equally important is the ability to tease out stories, which is why it helps to think like a journalist. I also put a premium on capturing an author’s voice. There’s a rhythm and cadence to everyone’s speech, as well as a proclivity for certain words and phrases, and I want to capture that. The idea is to understand how you think.

At the end of our book project together, a client told me I was like a fifth lobe in her brain. That just might be the highest compliment a ghostwriter can receive.

Cheryl Dumesnil

Cheryl Dumesnil


A former Santa Clara University professor, I’m a regular contributor to Huffington Post and ESME.com. For over twenty years I have taught writers of all ages, at both undergrad and graduate levels. I ghost write and edit blog posts, articles, op-ed pieces, books, and more for businesses leaders and anyone else who needs help launching their words into the world.

My books include two collections of poems, “Showtime at the Ministry of Lost Causes” and “In Praise of Falling” (winner of the Agnes Lynch Starrett Prize and the Golden Crown Literary Society Prize for Poetry); a memoir, “Love Song for Baby X: How I Stayed (Almost) Sane on the Rocky Road to Parenthood”; and the anthology “Dorothy Parker's Elbow: Tattoos on Writers, Writers on Tattoos”, co-edited with Kim Addonizio.