Thinking About Taking Your Business Public? Read This Book First

Steve Cakebread’s The IPO Playbook lays out the what, when and how companies go public.

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Taking your business public is not for the faint of heart. It takes time and resources and it’s not something you can go at alone. Whether you’re in the first rounds of funding or just thinking about going through the process we highly recommend taking the advice of a recognized expert in helping companies prepare for IPOs.

Having led teams at Pandora, Yext, and Salesforce to successful IPOs, Steve Cakebread has experienced the highs and lows of the process and has condensed it into an easy and enjoyable read in his book The IPO Playbook: An Insider’s Perspective on Taking Your Company Public and How to Do It Right.

While most books on this topic can read like a text book, Steve weaves in wins and anecdotes that help make his book relatable for any business. Stressing the importance of teams being on the same page, Steve emphasizes the importance of including and building the right internal ream and picking the perfect external partners from the start he discusses:

  • The 3 critical questions to answer before going public
  • Build the right team to help you get there
  • When to invest in scalable systems
  • The 5 types of investors
  • What to expect on IPO day
  • Your priorities after the IPO

The IPO Playbook is truly an invaluable reference guide for any company looking to go public in the future.

Get your copy of Steve’s book on Amazon, Barnes & Noble, or your local bookstore.

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